The short project period and our limited manpower were key constraints on our growth. Despite these difficulties, with the help of your consultants, we were able to achieve our project objectives well ahead of schedule. The results were amazing.
LKK Transportation Co. Ltd.
Integrated Marketing Communications (IMC) is more than the coordination of a company's outgoing message between different media and consistency of the message throughout. The contents of the IMC are covered in:
- Consumer Behavior
- Segmentation, Targeting, Positioning
- Product Life Cycle
- Communication Process
- Brand
- Creative Strategy
- Media Strategy
- Ethics / Social Responsibilities
- Direct Marketing
- Sales Promotion
- Personal Selling
- Sponsorship
- Word of Mouth
- Social Media Internet
In many cases, the failure to communicate is the result of the director being unable to convey his message and experience with the project at hand. Clients and potential customers only get the message after many tiers of idea interjections, changes, and loss of information. A director who presents non-integrated messages risks not having any of his original plans and ideas showing at the product in the end.
BBC's consultants are skilled in dismantling the redundancy and lost of information within each tier of business operations. We provide clarity and unbiased opinions that improves on existing operations. If you are interested in our services, please contact us with a budgeting proposal for a free assessment.
